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jeudi 31 mai 2012
How Do You Cultivate Innovation ?
Being innovative means solving a problem in a unique and creative
way. Companies like Google, Apple, GE and Facebook have made billions
because innovation is a principal value in everything they do. Given the
positive associations with it, every organization likes to think it
fosters innovation, but unfortunately, the truth is often much
different. This week's Culture Beat explores the qualities of truly
innovative cultures. How does yours stack up?
Promoting Pride in the Individual and the Organization
According to research recently published in the Journal of Business Venturing, which looked at two decades of data on 62 countries, both individualistic and nationalistic cultures support innovation. While it’s not a major surprise that individualism is strongly associated with innovation, a more intriguing finding is that cultures that value the success of the group and have high degrees of patriotism also encourage innovation in their people. Countries like Japan and Sweden, for instance, are traditionally more collectivist but are also extremely innovative.
Employing Transformational Leadership
Transformational leadership is a management style that seeks to positively impact the attitudes and behaviors of followers. Frequently described as high-energy and high on passion, transformational leaders are focused more on success of the people responsible for the outcome than the success of the outcome itself. Such managers promote intellectual curiosity, open communication, performance rewards and professional development. They are able to articulate a clear vision for progress and, by appealing to the moral high ground, serve as an inspirational role model for employees. Michael Dell of Dell, Jeff Bezos of Amazon, Lou Gerstner of IBM and Martin Luther King Jr. are oft-cited examples of transformational leaders.
Giving People Permission to Fail
True innovators know that hitting upon a successful idea is a process of trial and error, and more often than not, you have to experiment with several approaches before finding one that works. Cultures infused with innovation are not risk-averse and don’t hold people back by always insisting on a revenue-winning outcome. By giving employees the freedom to fail, organizations also open themselves up to spectacular wins. Sounds a bit like transformational leadership, doesn’t it? And one need only to look at Microsoft to see it in action.
Don’t Restrict the Focus to R&D
Throwing some budget at research and development departments, or launching a siloed “innovation committee” will not definitively move your culture in the right direction. Instead, employees in all areas of the business must be encouraged to weave innovative thinking into everyday tasks and projects, and should be rewarded for doing so.
Innovative Cultures Don’t Need Gatekeepers
Fast Company Co.Design bloggers Jens Martin Skibsted and Rasmus Bech Hansen claim that there is a new type of professional in American businesses specifically tasked with innovation. “Innovation custodians” are middle managers assigned to oversee innovators and their processes. “Innovation word-slingers” are external consultants who lead in-house innovation workshops. The problem with innovation professionals, say Skibsted and Hansen, is that they rarely have the maverick outlook that it takes to innovate in a substantive way. Also, innovation should be an attitude that organically runs through the heart of an organization and cannot be easily implemented by a manager with a to-do list.
Do you think your culture breeds innovation? What advantages and disadvantages do small businesses have in this regard?
Alexandra Levit is a former nationally syndicated business and workplace columnist for The Wall Street Journal and the author of Blind Spots: The 10 Business Myths You Can’t Afford to Believe on Your New Path to Success. Money Magazine’s Online Career Expert of the Year, she regularly speaks at organizations and conferences on issues facing modern employees.
Promoting Pride in the Individual and the Organization
According to research recently published in the Journal of Business Venturing, which looked at two decades of data on 62 countries, both individualistic and nationalistic cultures support innovation. While it’s not a major surprise that individualism is strongly associated with innovation, a more intriguing finding is that cultures that value the success of the group and have high degrees of patriotism also encourage innovation in their people. Countries like Japan and Sweden, for instance, are traditionally more collectivist but are also extremely innovative.
Employing Transformational Leadership
Transformational leadership is a management style that seeks to positively impact the attitudes and behaviors of followers. Frequently described as high-energy and high on passion, transformational leaders are focused more on success of the people responsible for the outcome than the success of the outcome itself. Such managers promote intellectual curiosity, open communication, performance rewards and professional development. They are able to articulate a clear vision for progress and, by appealing to the moral high ground, serve as an inspirational role model for employees. Michael Dell of Dell, Jeff Bezos of Amazon, Lou Gerstner of IBM and Martin Luther King Jr. are oft-cited examples of transformational leaders.
Giving People Permission to Fail
True innovators know that hitting upon a successful idea is a process of trial and error, and more often than not, you have to experiment with several approaches before finding one that works. Cultures infused with innovation are not risk-averse and don’t hold people back by always insisting on a revenue-winning outcome. By giving employees the freedom to fail, organizations also open themselves up to spectacular wins. Sounds a bit like transformational leadership, doesn’t it? And one need only to look at Microsoft to see it in action.
Don’t Restrict the Focus to R&D
Throwing some budget at research and development departments, or launching a siloed “innovation committee” will not definitively move your culture in the right direction. Instead, employees in all areas of the business must be encouraged to weave innovative thinking into everyday tasks and projects, and should be rewarded for doing so.
Innovative Cultures Don’t Need Gatekeepers
Fast Company Co.Design bloggers Jens Martin Skibsted and Rasmus Bech Hansen claim that there is a new type of professional in American businesses specifically tasked with innovation. “Innovation custodians” are middle managers assigned to oversee innovators and their processes. “Innovation word-slingers” are external consultants who lead in-house innovation workshops. The problem with innovation professionals, say Skibsted and Hansen, is that they rarely have the maverick outlook that it takes to innovate in a substantive way. Also, innovation should be an attitude that organically runs through the heart of an organization and cannot be easily implemented by a manager with a to-do list.
Do you think your culture breeds innovation? What advantages and disadvantages do small businesses have in this regard?
Alexandra Levit is a former nationally syndicated business and workplace columnist for The Wall Street Journal and the author of Blind Spots: The 10 Business Myths You Can’t Afford to Believe on Your New Path to Success. Money Magazine’s Online Career Expert of the Year, she regularly speaks at organizations and conferences on issues facing modern employees.
12:49 by Robert dawne · 1
mercredi 30 mai 2012
Microsoft Launches Office 365 For Government
Google scored an important win over Microsoft a few weeks ago when it won a $35 million U.S. government contract
to bring its cloud-based office solution to the Department of the
Interior. Microsoft’s legacy solutions, of course, remain a staple in
government offices, but as more and more agencies want to move their
productivity and collaboration services to the cloud, Microsoft is
running the risk of losing out in this lucrative market. Today, however,
the company is launching a new service that should give more of its
government customers, which tend to have very strict data security and
privacy regulations, the option to move to the cloud. Microsoft’s new
Office 365 for Government is, in the company’s own words, “a new
multi-tenant service that stores US government data in a segregated
community cloud.”
Google touted its ISO 27001 certification for Google Apps for Business last week, which Office 365 for Government also qualifies for. Just like its predecessor, the Business Productivity Online Suite Federal, Microsoft’s new service also supports a plethora of other certifications, including SAS70 Type II, the US Health Insurance Portability, Accountability Act (HIPAA) and the US Federal Information Security Management Act (FISMA). Microsoft also plans to support Criminal Justice Information Security policies soon. The service will soon offer support for IPv6 as well.
The major difference between Microsoft’s enterprise solution and this government cloud is that the government data lives on its own segregated infrastructure. Besides this – and the additional certifications – Microsoft’s government solution includes virtually the same services as the enterprise version, including Exchange Online, Lync Online, SharePoint Online and Office Professional Plus. Given that Microsoft’s enterprise solution is also now FISMA certified, this new service is mainly meant for agencies that have requirements beyond this certification.
Google touted its ISO 27001 certification for Google Apps for Business last week, which Office 365 for Government also qualifies for. Just like its predecessor, the Business Productivity Online Suite Federal, Microsoft’s new service also supports a plethora of other certifications, including SAS70 Type II, the US Health Insurance Portability, Accountability Act (HIPAA) and the US Federal Information Security Management Act (FISMA). Microsoft also plans to support Criminal Justice Information Security policies soon. The service will soon offer support for IPv6 as well.
The major difference between Microsoft’s enterprise solution and this government cloud is that the government data lives on its own segregated infrastructure. Besides this – and the additional certifications – Microsoft’s government solution includes virtually the same services as the enterprise version, including Exchange Online, Lync Online, SharePoint Online and Office Professional Plus. Given that Microsoft’s enterprise solution is also now FISMA certified, this new service is mainly meant for agencies that have requirements beyond this certification.
11:05 by Robert dawne · 1
vendredi 10 février 2012
9 Ways Students Can Use Social Media to Boost Their Careers
Kate Brodock is executive director of digital
and social media at Syracuse University, where she leads efforts in the
space. Connect with her on Twitter at @just_kate and @othersidegroup.
If you’re a Generation X-er or older, you likely use social media to cut it in the real world. You may also use social networks for personal reasons, but it’s always with the understanding that you’re a professional.
But newer generations of college graduates began their social media experience as a very personal one. And the shift to using social media for career development may seem optional. But it’s a necessary evil at the very least, and can actually be quite beneficial to your future at the very best.
Here are a few things students should consider when starting to use social media professionally.
Most teens and young adults have used social media to connect directly to friends and share personal experiences casual conversations with their networks. Yet interacting on social networks with an eye toward your career is different than doing so for purely personal reasons.
Using social media for professional purposes doesn’t mean you have to give that up. In fact, oftentimes it makes a person come across as more genuine and more approachable. But refining your language, highlighting content and information that’s more career-focused, and connecting and conversing with more people outside your immediate group of friends signifies that you’re interested in more than just the personal.
Social networks offer endless ways to connect with a wide-range of people with little effort and to organize those connections — through lists, circles or groups — so you can use them more effectively.
Build each network to create relationships that can be nurtured through interaction and conversation. By cultivating and organizing the network you create, you’ll be more effectively able to act upon professional opportunities.
Less obvious, but perhaps more effective, is the ability to connect directly to the brands you’d love to work for, as well as the people behind those brands. While you keep your eyes peeled for job postings, take some time to engage with these brands and people, and establish a relationship with them.
By interacting with professionals, industry media outlets and experts in your desired field of work, you’ll be able to deepen your own level of knowledge of that field and stay on top of trends and current issues. It’s an excellent supplement to your in-class work and good preparation for the continuing learning you’ll need to do when you graduate.
The speed and virtual aspect of social networks can tempt people to act less than professional. For instance, sometimes harsher or more sarcastic interactions are acceptable on social media. And some people believe that because social media is generally a public forum, they should be able to speak freely and openly.
No matter your stance, disrespectful interactions with others (strangers or colleagues) is a huge no-no. If you wouldn’t say something to a person face-to-face, it probably means it isn’t appropriate for social media either. The same social norms apply whether online or offline, and the same level of respect and collegiality is expected on these channels.
Constant self-promotion is almost always frowned upon in social media. Keep most of your posts (I suggest at least 80%) to conversation, third-party content, general comments and questions, and keep the sales pitches at a minimum. David Armano, EVP of global innovation and integration, discusses the overuse of the #humblebrag hashtag. You get the point.
Instead, think about what types of content will give your audience the most value, especially when it also suggests you’re open to educating yourself on a wide-range of ideas.
Social networking is a fantastic way to showcase your knowledge on your field of interest. Using many of the tactics suggested above shows you’re paying attention to your target industry and demonstrating a certain level of critical analysis.
By tweeting relevant articles, or commenting on industry trends on a personal blog, you can show your own level of interest and personal development outside of classwork and internships.
Employers, future colleagues, industry leaders and other professionals do look at your social media activities. That being said, it’s a great opportunity to show your interpersonal skills, in addition to your own level of knowledge and interest in the field. College students sometimes get a bad rap, but by engaging with professionals, you can demonstrate your skill set and level of maturity.
Much like searching for a job, if you start curating your social media presence after you graduate, you’re already behind. By thinking about how to use social media professionally while you’re still in school, you can position yourself as forward-thinking, forge stronger industry connections, and strengthen your on-paper credentials, making you a much more attractive candidate to your future employers.
What other tips do you have for students to improve their professional social media presence? What can they work on and where do they excel?
Image courtesy of iStockphoto, atreides64, eyeidea
If you’re a Generation X-er or older, you likely use social media to cut it in the real world. You may also use social networks for personal reasons, but it’s always with the understanding that you’re a professional.
But newer generations of college graduates began their social media experience as a very personal one. And the shift to using social media for career development may seem optional. But it’s a necessary evil at the very least, and can actually be quite beneficial to your future at the very best.
Here are a few things students should consider when starting to use social media professionally.
1. It’s Not the Same
Most teens and young adults have used social media to connect directly to friends and share personal experiences casual conversations with their networks. Yet interacting on social networks with an eye toward your career is different than doing so for purely personal reasons.
Using social media for professional purposes doesn’t mean you have to give that up. In fact, oftentimes it makes a person come across as more genuine and more approachable. But refining your language, highlighting content and information that’s more career-focused, and connecting and conversing with more people outside your immediate group of friends signifies that you’re interested in more than just the personal.
2. Power in Connections
Social networks offer endless ways to connect with a wide-range of people with little effort and to organize those connections — through lists, circles or groups — so you can use them more effectively.
Build each network to create relationships that can be nurtured through interaction and conversation. By cultivating and organizing the network you create, you’ll be more effectively able to act upon professional opportunities.
3. It Can Help You Find a Job
Beyond the ability to connect and converse with people and groups from a professional standpoint, social media can actually help you find that job. Nearly every social networking site posts loads of job opportunities.
Less obvious, but perhaps more effective, is the ability to connect directly to the brands you’d love to work for, as well as the people behind those brands. While you keep your eyes peeled for job postings, take some time to engage with these brands and people, and establish a relationship with them.
4. Learning Is Still Good for You
By interacting with professionals, industry media outlets and experts in your desired field of work, you’ll be able to deepen your own level of knowledge of that field and stay on top of trends and current issues. It’s an excellent supplement to your in-class work and good preparation for the continuing learning you’ll need to do when you graduate.
5. You Can’t Hide Behind the Curtain
The speed and virtual aspect of social networks can tempt people to act less than professional. For instance, sometimes harsher or more sarcastic interactions are acceptable on social media. And some people believe that because social media is generally a public forum, they should be able to speak freely and openly.
No matter your stance, disrespectful interactions with others (strangers or colleagues) is a huge no-no. If you wouldn’t say something to a person face-to-face, it probably means it isn’t appropriate for social media either. The same social norms apply whether online or offline, and the same level of respect and collegiality is expected on these channels.
6. It’s Not Just About You
Constant self-promotion is almost always frowned upon in social media. Keep most of your posts (I suggest at least 80%) to conversation, third-party content, general comments and questions, and keep the sales pitches at a minimum. David Armano, EVP of global innovation and integration, discusses the overuse of the #humblebrag hashtag. You get the point.
Instead, think about what types of content will give your audience the most value, especially when it also suggests you’re open to educating yourself on a wide-range of ideas.
7. Strut Your Stuff
Social networking is a fantastic way to showcase your knowledge on your field of interest. Using many of the tactics suggested above shows you’re paying attention to your target industry and demonstrating a certain level of critical analysis.
By tweeting relevant articles, or commenting on industry trends on a personal blog, you can show your own level of interest and personal development outside of classwork and internships.
8. You Will Get the Once-over
Employers, future colleagues, industry leaders and other professionals do look at your social media activities. That being said, it’s a great opportunity to show your interpersonal skills, in addition to your own level of knowledge and interest in the field. College students sometimes get a bad rap, but by engaging with professionals, you can demonstrate your skill set and level of maturity.
9. What You Do Now Will Pay Off Later
Much like searching for a job, if you start curating your social media presence after you graduate, you’re already behind. By thinking about how to use social media professionally while you’re still in school, you can position yourself as forward-thinking, forge stronger industry connections, and strengthen your on-paper credentials, making you a much more attractive candidate to your future employers.
What other tips do you have for students to improve their professional social media presence? What can they work on and where do they excel?
Image courtesy of iStockphoto, atreides64, eyeidea
11:51 by Robert dawne · 0
jeudi 2 février 2012
Add to Your Network: 5 Best Business Contacts
Even if your marketing budget is tight, there’s plenty you can do to
build your business. Networking is one of the most cost-effective ways
to win new business. Often, it won’t cost you a dime, but to reap the
rewards, you have to weave it into your daily business activities.
Here are five types of contacts to make in the coming months.
1. Smart people in other industries
People in other industries can alert you to best practices that you can bring to your own arena.
“It’s about exchanging information,” says Ken Tencer, CEO of Spyder Works, a branding and innovation firm in Toronto and New York. He is co-author of The 90% Rule, which looks at how to evaluate and effectively act on business opportunities.
How do you find the right people to add to your brain trust? Ask yourself who to exchange information with that would benefit yourself and your business, says Tencer. Don’t know many professionals outside of your field? Join a high-level networking group, such as Vistage, that puts you in the same room with CEOs from unrelated industries.
“It really opens your mind,” Tencer says. “It gives you feedback on what you could be doing differently, by learning from best practices in other areas.”
Those who don’t have time for ongoing group meetings can attend trade shows that attract participants from many industries. Go to the workshops and seminars where you’ll have an opportunity to talk with other business leaders, suggests Tencer.
2. Amplifiers
To spread your company's message, get to know like-minded industry thought leaders, journalists and social media users with a significant following. These people will help you reach their audiences, says Tencer.
You don’t have to meet such contacts face-to-face to build a strong working relationship. One good way to meet amplifiers, says Tencer, is by offering useful information based on your professional knowledge. Post to social networks such as LinkedIn.
3. New prospects in growing industries
A good 44 percent of small business owners expect economic volatility to make it harder to reach their business goals for 2012, according to the Guardian Life Small Business Research Institute.
You may lose some sales to clients who are in bad financial shape in today’s economy, but you can compensate. Add new customers who are in thriving industries.
It’s not likely to happen by accident.
“If you want to be in health care, make it a point to do some homework,” says Andrea Nierenberg, author of Nonstop Networking. She is president of The Nierenberg Group, an executive training, recruiting and consulting firm in New York.
Identify key players in the market you want to reach, and make a plan for contacting them, perhaps through a site like LinkedIn or with introductions from professional contacts.
4. Savvy suppliers
When you buy products and services, take the time to ask your suppliers about what they're seeing in the marketplace. Consider inviting one or two to your office this year to make a brief presentation.
“They can definitely tell you about trends they have seen in your industry and in parallel industries,” says Tencer. Suppliers who do business internationally can offer a particularly comprehensive perspective.
5. Friends of friends
Forget the old taboo against mixing business with pleasure. Your social circle, from lunch mates at the office to high school friends, can be a great source of referrals. This works as long as they are familiar enough with the quality of your work to recommend you confidently to their contacts.
How do you foster unsought referrals? Be a recurring source of help to others in your personal, professional and volunteer networks. When you pass along a job lead or make introductions to a potential client, says Nierenberg, others will naturally want to reciprocate.
If you’ve lost touch with a friend, Nierenberg suggests that you set up a Google alert with that person’s name. News clippings and blog posts that pop up may give you conversation starters to use in an e-mail. Of course, if a buddy makes a valuable connection, you’ll want to take them to lunch or send a small gift.
“The better the relationships you have with people, the more likely they are to make introductions for you,” says Nierenberg.
Elaine Pofeldt is an independent journalist specializing in entrepreneurship. Her work has appeared in TheAtlantic.com, BNET, Crain’s New York Business, CBS Moneywatch, Good Housekeeping, Inc., Working Mother and many other publications. A former senior editor of Fortune Small Business magazine and editor of its website, she does editorial consulting for online and print publications.
Here are five types of contacts to make in the coming months.
1. Smart people in other industries
People in other industries can alert you to best practices that you can bring to your own arena.
“It’s about exchanging information,” says Ken Tencer, CEO of Spyder Works, a branding and innovation firm in Toronto and New York. He is co-author of The 90% Rule, which looks at how to evaluate and effectively act on business opportunities.
How do you find the right people to add to your brain trust? Ask yourself who to exchange information with that would benefit yourself and your business, says Tencer. Don’t know many professionals outside of your field? Join a high-level networking group, such as Vistage, that puts you in the same room with CEOs from unrelated industries.
“It really opens your mind,” Tencer says. “It gives you feedback on what you could be doing differently, by learning from best practices in other areas.”
Those who don’t have time for ongoing group meetings can attend trade shows that attract participants from many industries. Go to the workshops and seminars where you’ll have an opportunity to talk with other business leaders, suggests Tencer.
2. Amplifiers
To spread your company's message, get to know like-minded industry thought leaders, journalists and social media users with a significant following. These people will help you reach their audiences, says Tencer.
You don’t have to meet such contacts face-to-face to build a strong working relationship. One good way to meet amplifiers, says Tencer, is by offering useful information based on your professional knowledge. Post to social networks such as LinkedIn.
3. New prospects in growing industries
A good 44 percent of small business owners expect economic volatility to make it harder to reach their business goals for 2012, according to the Guardian Life Small Business Research Institute.
You may lose some sales to clients who are in bad financial shape in today’s economy, but you can compensate. Add new customers who are in thriving industries.
It’s not likely to happen by accident.
“If you want to be in health care, make it a point to do some homework,” says Andrea Nierenberg, author of Nonstop Networking. She is president of The Nierenberg Group, an executive training, recruiting and consulting firm in New York.
Identify key players in the market you want to reach, and make a plan for contacting them, perhaps through a site like LinkedIn or with introductions from professional contacts.
4. Savvy suppliers
When you buy products and services, take the time to ask your suppliers about what they're seeing in the marketplace. Consider inviting one or two to your office this year to make a brief presentation.
“They can definitely tell you about trends they have seen in your industry and in parallel industries,” says Tencer. Suppliers who do business internationally can offer a particularly comprehensive perspective.
5. Friends of friends
Forget the old taboo against mixing business with pleasure. Your social circle, from lunch mates at the office to high school friends, can be a great source of referrals. This works as long as they are familiar enough with the quality of your work to recommend you confidently to their contacts.
How do you foster unsought referrals? Be a recurring source of help to others in your personal, professional and volunteer networks. When you pass along a job lead or make introductions to a potential client, says Nierenberg, others will naturally want to reciprocate.
If you’ve lost touch with a friend, Nierenberg suggests that you set up a Google alert with that person’s name. News clippings and blog posts that pop up may give you conversation starters to use in an e-mail. Of course, if a buddy makes a valuable connection, you’ll want to take them to lunch or send a small gift.
“The better the relationships you have with people, the more likely they are to make introductions for you,” says Nierenberg.
Elaine Pofeldt is an independent journalist specializing in entrepreneurship. Her work has appeared in TheAtlantic.com, BNET, Crain’s New York Business, CBS Moneywatch, Good Housekeeping, Inc., Working Mother and many other publications. A former senior editor of Fortune Small Business magazine and editor of its website, she does editorial consulting for online and print publications.
12:05 by Robert dawne · 0
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