Sexiest Social Network: Your E-Mail Inbox

Let me preface this discussion by saying that I've been involved in online social networks since the 1980s, when they were dial-up bulletin-board services. I've spent more informal time on them than most people, and I've made them part of my profession for well over a decade. Because of this, I get asked one question quite a lot: What's the best social network?
The truth is that the best social network is the one that benefits you the most.
What is beneficial may differ, depending on your business. If you're a home-improvement company, you might get more out of Pinterest. If you're a musician, you'll love Soundcloud. Google+ is loaded with photographers.
But none of those networks are the sexiest. Instead, your e-mail inbox is the most powerful and alluring network that exists.
Inbox Allure
When someone chooses to read your e-mail and responds or forwards that e-mail, it's a much deeper interaction than hitting a Plus icon or a Like button and moving on to the next consumable.
If I've earned a spot in your inbox, I've got your most intimate social network near at hand. You can introduce me to people who matter to you. You can forward my message or idea to someone else. The interaction stays with you.
Smaller Is Sexy
There's a reason that smaller is sexy. While Facebook is nearing its 1 billionth customer, another network called Path that imposes limits is getting some attention. Path limits you to 50 friends. It's a very small, very intimate social network. You can do a lot of the same things that you can on Facebook: Post location, photos, text, and so on. But only be 50 people can see what you post.
As a small-business owner, if I can focus my attention on a very small group of people (or maybe two small groups—my would-be buyers and my sources of new ideas), I won't be so overloaded with what could be. I can decide who matters and dedicate my efforts to them.
Huge social networks generate fantasies of huge potential: I could reach millions of prospective buyers. But check out some smaller networks and see if you can serve them more fully. You might find that you'll do better.
Small Is Not Local
When I praise small networks, I don't mean location-specific networks. Geographic diversity is very important if it's at all possible in your business. If your customer base is limited to your region and it's impacted by an economic or weather issue, you'll be low on buyers. If you can sell to more than one locale, you have a better chance of diversifying your streams of revenue.
More paths help sustain your business. If you can sell somewhere other than only local, give it a go.
What Works for You
Sometimes targeting a smaller network serves your business better than trying to reach infinite numbers of customers. Evaluate what you put your energy into to decide what will best serve your business. Don't be distracted by the potential of reaching the masses when your own closest network—your e-mail contacts—may be the one that will benefit you the most.
What are you doing with small or not-so-small networks? Which network matters most to you now?

06:13 by Robert dawne · 0

Microsoft and Nokia Begin Massive Marketing Push Behind Lumia 900

On the heels of putting on a free Nicki Minaj concert in Times Square on Friday, the big marketing push behind the Lumia 900 smartphone went into high gear this week in New York City.
To draw attention to the Nokia Lumia 900 — the first U.S. Windows Phone to boast a high-speed LTE network connection — Microsoft set up an event in Madison Square Park on Monday to give people a chance to check out the new device. The Lumia 900 (which costs $100 with a two-year contract) debuted on Easter Sunday and is yesterday was listed as the number one smartphone on Amazon.
Nokia and Windows aim to differentiate the device in the marketplace by highlighting its LTE network connection, which is far faster than the iPhone’s speed capabilities. New Yorkers who participated in a two-minute demo of the new Lumia 900 device or HTC Titan II device, which also runs on the LTE network, were given a ticket to win “time-saver” prizes.
Those randomly awarded special tickets could tap on an enlarged Lumia 900 touchscreen and win prizes that save them time, from a gift certificate for a local dog walker or having a member of the event staff wait in line for them at popular burger joint Shake Shack, located behind the event space.

“Since the LTE network is so fast, the event focuses on how the Lumia 900 saves you time with its fast speeds,” an event coordinator told Mashable. “It’s been a big success so far.”
An event employee with a microphone also told people in the park that the device runs “much faster than the iPhone” and that it’s the best phone on the market. Although the device launched on Sunday, it was reportedly difficult to purchase the Lumia 900 as nearly all 39 AT&T stores located near Times Square were either closed for Easter Sunday, according to the New York Times.
To create buzz for the launch, Nokia hired Nicki Minaj to put on a free live show in the middle of Times Square on Friday. She performed several songs on a Nokia-branded stage, surrounded by billboards that also promoted the new device. In addition to shout outs about Nokia and the Lumia 900, Minaj also filmed a remix of her song hit “Starships” that has already been watched more than 300,000 times on YouTube. Minaj also promoted her new album “Pink Friday: Roman Reloaded.”
In addition, Nokia launched last week a nationwide marketing campaign called smartphonbetatest that lead up to the launch. The strategy implied that other smartphones were only in beta before the launch of the Lumia 900. However, the site appeared to suffer from poor planning — it counted down to zero several times before launch day, only to have more hours added to the clock each time.

Hands on the Lumia 900 

Microsoft set up an event in Madison Square Park on Monday to give people a chance to test the new Lumia 900 smartphone.

 

Lumia 900 Marketing Event in New York City 

The phone -- manufactured by Nokia and powered by Windows software -- aims to differentiate the itself by highlighting its ultra-fast LTE network connection.

 

Window's HTC Titan II Smartphone 

Testing the HTC Titan II device, which also runs on the LTE network.

 

15:48 by Robert dawne · 0

Nokia Siemens Network, Qualcomm Prepare MultiFlow HSPA+ To Keep Data Signals Strong

Our phones can do all kinds of things these days. Hell, millions of people — people from all different OS persuasions — are walking around talking to their phone. But even some of the most basic features — like, oh I don’t know… connecting to the Internet — could stand a few upgrades.
That said, the Nokia Siemens Network and Qualcomm are putting together a new network technology called HSPA+ MultiFlow. It’ll basically allow for one person to use the connection from two different base stations to heighten network efficiency.
So, in other words, if you were near the very edge of a network base station’s cell coverage, your phone would automatically connect to the next closest cell along with the one it’s on to make sure that what would be a rather choppy connection (connected to just one of the stations) is nice and smooth (thanks to a connection to both stations).
The duo is set to show off the technology at Mobile World Congress in about a week.
According to the official release, MultiFlow HSPA+ can up to double data speeds for users at the edge of cell coverage. What’s even better, it doesn’t take billions of dollars in installation to set up. Carriers can use a simple software upgrade to their existing HSPA+ network to enable MultiFlow.

Nokia Siemens Networks is one of the largest telecommunications solutions suppliers in the world. Nokia Siemens Networks was created as the result of a joint venture between Siemens AG’s COM division (minus its Enterprise business unit) and Nokia’s Network Business Group. The new company was announced on 19 June 2006. Nokia Siemens Networks was officially launched at the 3GSM World Congress in Barcelona in February 2007.

11:00 by Robert dawne · 0

How Are the Airlines Using Google+? [Infographic]

At a recent Socialize event in Toronto, a few panelists pointed out that people may be looking at Google+ the wrong way.  While most are trying to categorize it as a social network, the speaker felt that Google+ couldn’t miss because it was just a way of strengthening social SEO, and as the years pass, it will become more and more vital for companies to use it to improve their SEO anyway, and eventually this will draw people to Google+ through Google search.
I feel that this idea is spreading through businesses pretty fast, and seeing as how starting a basic Google+ business profile has almost zero risk and a very low cost, we’re seeing companies get into the space quick.  The latest?  Airlines.
In this infographic fromt eh folks over at simpliflying, we see that there are now 70 airlines with brand pages on G+ and most pages are making brand related posts on the network.  A good 34% have blank news feeds.  This means that while the airlines are engaging the network, they still don’t know how to use it.  The most popular airlines using the service are volaris, jetBlue (love these guys) and CEBU Pacific (the makers of that rockin’ viral video).
Check the infographic below for more information.

12:51 by Robert dawne · 0

Anonymous Threatens Facebook Shutdown Jan. 28[VIDEO]

  Anonymous claims on Twitter that the video is fake, and they do not plan to take down Facebook.
Anonymous is planning to target Facebook in an attack Jan. 28 — at least that’s what a video uploaded to YouTube Monday is claiming in the name of the hacker network.
And you thought a day without Wikipedia was bad.
“An online war has begun between Anonymous, the people and the government of the United States,” the video begins. “While SOPA and PIPA may be postponed from Congress, this doesn’t guarantee that our Internet rights will be upheld.”
Following the U.S. government shutdown of file-sharing site Megaupload Friday, Anonymous attacked the U.S. Department of Justice’s website, among others.
Monday’s YouTube video calls on the American people to participate in the hack by downloading Low Orbit Ion Cannon (LOIC), the tool that was successfully used to target the Department of Justice. LOIC crashes websites by sending thousands of information packets to their servers.
The video gives instructions for downloading and running the program, as well as a time — 12 a.m. on Jan. 28 — to launch the attack. No time zone, however, is distinguished.
“Would you like to become part of the greatest Internet protests and first official cyber war?,” the video asks. “Operation Global Blackout is ongoing and everyone can be a part of it.”


Facebook, of course, is one of the world’s largest websites, operating through thousands of servers located across the world. In the video, Anonymous acknowledges the difficulties of attacking such a large site.
“While it is true that Facebook has at least 60,000 servers, it is still possible to bring it down,” says the Anonymous voice. “Anonymous needs the help of the people.”
YouTube commenters have raised an important question, Why would Anonymous want to crash Facebook, after the site came out against SOPA and PIPA?
The video essentially equates the privately-owned company with the U.S. government, with no explanation for the linkage. CNET postulates that Zuckerberg took too long to voice his opposition, landing his social network a spot on the potential targets list.
We’ve heard this threat before from the global network of hactivists, who promised to shut down the site Nov. 5, 2011, over user privacy concerns. Ultimately, no attack was executed and the loosely-connected hacker network called the threat the work of peripheral members.

09:13 by Robert dawne · 0