mercredi 29 février 2012
WATCH: Facebook Marketing Conference, Live!
Let us know in the comments section what you’d like to see
addressed at the event.
Watch live streaming video from fbmarketingtalks at livestream.com
12:05 1
Facebook Co-Founder Eduardo Saverin Talks To CNBC
In an interview that aired this morning on CNBC’s “Worldwide Exchange,” Sullivan asked Saverin how big Facebook can be, and he replied:
I think it can really be as big as we can
imagine. If you look at the company itself and the space, it’s in the
very early beginnings, and there are just a lot of things to get done.
What Facebook has really done today is allowed us to have identity on
the Web. Now there’s our passport, and that includes a bunch of
different things that we do, such as our social graph, our people around
us, the things that we like, and there’s a lot more to do.
In terms of user growth, you have the
limit of the world’s population. So I think both will take place. I
think it’s going to expand in terms of user growth, but I think really
one of the things that’s fairly unique is that we’ve just touched the
surface in terms of what type of applications and uses the social graph
and what Facebook has done can help with.
And speaking about two applications he is currently backing,
credit-card-processing app Jumio and shopping decision aide ShopSavvy,
Saverin added:
Even though Facebook has grown this big
in terms of the use that you can go and take your friends with you, or
you can take your interests with you and make that efficient, it’s just
in the very early beginnings, so there’s a lot that has to be done. In
terms of Jumio, you need to perfect the payment infrastructure both in
terms of fraud and in terms of the facility for you to actually pay. In
terms of ShopSavvy, you really need to bridge, as an example, ecommerce
between the brick-and-mortar sites and what’s happening on the Web and
with your friends.
11:52 1
Use Facebook While Studying, Get Lower Grades
The study — which controlled for demographics, high school GPA, internet skills and amount of study time — asked 1,624 students at a four-year university about their multitasking habits.
The study included questions about how often students IM, email, search and talk during study time, but only Facebook and texting ultimately correlated with a lower GPA. There was no relationship between grades and using other technologies while studying.
Scientists already know that the brain isn’t capable of successful multitasking. “Human information processing is insufficient for attending to multiple input streams and for performing simultaneous tasks,” write the study’s authors Reynol Junco and Shelia R. Cotton.
Previous studies have determined, for instance, that driving while talking on a cell phone can have more of an impact on driving performance than alcohol does. Even simply walking and talking on the phone at the same time can throw our brain off of its game.
In other words, one would think that any multitasking during study time — not just using Facebook and texting — would have a negative impact on grades.
Junco suggests the difference might have something to do with how students are using different technologies. Students may be more likely to email professors and search out of academic curiosity than to socialize through email or search, while they’re unlikely to text message their teaching assistants for homework help.
“It could be that students with lower grades just happen to do more Facebook and texting,” Junco tells Mashable. “But I think this study in the context of other research does seem to show that it is about what they’re doing while they study and not the other way around.”
On average, students in the study sent 97 text messages and spent 101 minutes on Facebook every day. Junco doesn’t think that they’ll leave either technology behind, but in his own classes at Lock Haven University he encourages students to think about how they use them.
“What I tell them is, ‘look, you’re going to sit down to study anyway,” he says. “You might as well make it the most efficient use of your time.’”
11:43 0
How to Get the Windows 8 Consumer Preview Right Now
How can you get this groundbreaking piece of pre-release software? Just head on over to Microsoft’s site and download. Microsoft has said repeatedly that Windows 8 would run on any machine that can run Windows 7, so theoretically you should be able to install it on your Win7 PC with no problems (of course, be sure to back up all your stuff thoroughly).
Be warned, though: this is pre-release “beta” software — not ready for prime time yet. As we found in our detailed look at the Windows 8 Consumer Preview, the OS still has many bugs, and some of the functionality isn’t fully baked. Most notably on the “under construction” list: OS-level sharing, which right now can only be done with the Mail app.
However, for those bold enough, using Windows 8 on a touchscreen device or with a traditional mouse and keyboard is a fascinating experience. Many Metro apps, with their full-screen nature, look gorgeous, and Microsoft has built bridges into the OS for connecting with services such as Facebook and Flickr. Of course, the traditional desktop is always just a click or two away.
When will you be able to get the final version of Windows 8? Not till this fall, when Microsoft is expected to release it to the public — along with an nearly identical version of Windows for low-power ARM devices and a big update to Windows Phone that’ll bring it more in line with Windows 8.
Until then, you’ve got this to play with. What do you think of Windows 8? Have your say in the comments, and watch for our Open Thread post later today.
Windows 8 Consumer Preview: An Overview
Start Menu
Here's
what greets you every time you log into your Windows 8 machine. Yes,
the tiles are customizable, though it's a little unwieldy in practice.
Sharing in Metro
Sharing
is arguably Metro's most powerful feature. Although the sharing option
is only populated with Mail right now, once Windows 8 apps get going,
you'll see options here like Facebook, Twitter and all the rest -- in
every app.
Finance Metro App
Many apps, like the native Finance app, look beautiful in Metro.
Traditional Desktop
You
can still get back to the familiar desktop anytime you want in Windows
8. Note the absence of a Start button, which you get to by mousing into
the lower-left corner.
Bing Maps
Bing Maps, like all Metro apps, makes use of the entire screen. Right-clicking brings up options.
Multitasking Menu
You
can see which apps are running by pointing your mouse to one of the
left corners and then moving it alongside. Right-clicking an app lets
you stop it.
Action Menu
The side action menu slides out via the side and is the same no matter what app you're in.
11:35 0
Soon We’ll All Be Lining Up for Facebook ID Cards, Artist Says
“Next time someone needs to ‘see your ID’ – How about showing a Facebook ID card instead of the documents your government gave you?” Leingruber writes. “On the web this is common practice for millions of people already. Therefore, forget privacy. The user’s next battle is about nothing less but who controls your identity, and we still might have something to say about it.”
His idea isn’t that far off the map. In Germany there’s an online ID function that allows a person to establish his or her identity without being physically present. With a six-digit PIN and a chip on the ID card, users can do bureaucratic tasks like access their pension accounts or register their cars. Leave it to the Germans to come up with something so convenient.
I went to the DMV in New York last week to switch out my California driver’s license and change my last name, as well as register my car, and it wasn’t pretty. I had to provide my current ID (which had to be more than six months old), my US passport, my social security card (updated with my new name), my marriage license, proof of insurance, the title to my car, and a whole bunch of forms provided by the DMV when I walked in. After three hours of waiting – and a photo ID that was so ugly I’m convinced the woman behind the counter was messing with me – they rejected my registration application because my temporary insurance card didn’t have my new name on it. I said, “Yes, that’s because it is temporary and when I have my new license with my new name on it, they will change the name on my insurance card. See my marriage license? It’s no coincidence that both names are on it,” to which the DMV personnel replied, “Next!”
If I learned anything from this experience, it’s that the government doesn’t just hand out privileges like IDs and state license plates to anyone with an email address. There is a process for identifying people that involves an in-person meeting and the accompanying paperwork, fees, and exasperated rolling of the eyeballs. If we didn’t have this, revvindevon (the engine of love) would be a real person, and that’s just embarrassing.
Technology just isn’t advanced enough to determine who we are by what we put online. Google+, for example, has divined through my browsing habits that I am a man. While I would love to skip the lines at the DMV and provide my own headshot for my card (one that doesn’t make me look like a serial killer), I can’t get behind a world where companies that run on advertising dollars can make decisions about who I am by what I say on Twitter and which dresses I buy from ModCloth. The relevance of this information is transient and hard to interpret, especially by machines. My name, age, and current location are as much information as I’d care to have on record – and even those can change.
It would take an agency more official and less profit-driven than Facebook (or any of the other networks) to make the concept of a social media ID a reality. In the meantime, Leingruber and other “FB Resistance Artists” have a Facebook page for documenting ideas on how to write the rules of social media for the future. For more in-depth coverage of privacy issues and new developments on the social network, check out our sister site AllFacebook.
10:27 0
A Step by Step Guide to Social Media Success [Infographic]
The infographic is below, and while it may not highlight specific details in each case, it points out the various questions you need to be asking yourself before you just set up a Facebook Page and press “publish”. Have you asked yourself about your monitoring tools or content strategies? What’s your company’s social media policy? Have you built a team to help ensure you’re always available for the inevitable crises that social media will pass your way?
Planning, social media marketing, social, social commerce, social media, social media best practices,
10:11 0
YouTube Has Tripled Their Number Of Captioned Videos Since July 2011
Software engineer Ken Harrenstien writes on the YouTube blog, “Since we first announced caption support in 2006, YouTube creators have uploaded more than 1.6 million videos with captions, growing steadily each year. We’ve also enabled automatic captions for 135 million videos, more than tripling the number of captioned videos available since July 2011.” Pretty impressive, eh?
So what have they been up to over the past few months? YouTube has rolled out a variety of new tools and features for YouTube viewers, as well as for YouTube creators. Read on to learn more.
Captioning changes for YouTube viewers
More languages
Automatic captioning and transcript synchronization is now available not only in English but also in Japanese and Korean. Captions and subtitles can also now be added by video owners in 155 supported languages and dialects. Additionally, in Movies and Shows, viewers can now see a quick list of which languages subtitles are available in before they decide to rent.
New captions search filter
YouTube has also added a search filter that allows you narrow down a search to only videos with captions. Just click Filter > CC.
Change the look of captions
Don’t like the way the captions look on screen? Click the ‘CC’ icon on the video player and you can change the caption settings, including font size and colors. Harrenstien writes, “we’re planning to make this available on other platforms and add more options soon.”
Broadcast caption support
When channel owners provide video caption files in broadcast format, YouTube displays them like you would see on television. Text can appear in different areas of the screen depending upon where the person talking is standing. Click here for an example.Captioning changes for YouTube creators
More formats
YouTube now supports a wider variety of common broadcast caption formats including .SCC, .CAP, EBU-STL and more. Harrenstien adds, “If you have closed captions that you created for TV or DVDs, we’ll hander this conversion for you.”MPEG-2 caption import
If you’ve got an MPEG-2 file that contains closed captions with CEA-608 encoding, YouTube will import those captions right along with the video and create the captions for you automatically.It is clear from these awesome upgrades that YouTube is taking major strides towards making their content available to everyone. Do you have closed captions on your YouTube videos? If not, do you plan to?
10:03 0
The Marketer’s Guide To Pinterest [Infographic]
Pinterest, the visual social network that lets users “pin” images
they like from around the web to virtual pin boards, is stacking up to
be one of the fastest growing social sites of all time. With more and
more people joining Pinterest every day, it’s becoming impossible for
marketers to ignore the Pinterest phenomenon. But how can marketers get
in on this? A new infographic from MDG Advertising takes a deeper
look.
‘Pin It to Win It: A Marketer’s Guide to Pinterest’ breaks down the “who, why, and how of Pinterest.” The infographic starts out by taking a look at the people who pin. The breakdown is currently 87 percent female to 13 percent male, with most pinners being between the ages of 25 and 54.
So, as a marketer, why should you be on Pinterest? The infographic explains, plainly, that you should be on the site because it’s making history. “According to comScore, Pinterest hit 11.7 million unique monthly U.S. visitors in January, making it the fastest standalone site in history to cross the 10 million mark.” They also provide convincing statistics on how Pinterest is driving traffic, and list some big brands that are already on Pinterest.
Once you’re convinced, the infographic sheds some light on how you can make Pinterest work for your brand with some helpful tips, including adding ‘Pin It’ buttons to your site content, pumping up the quality of pinable content on your site, and more.
Check out the infographic and let us know what you think in the comments below. Is your company on Pinterest yet? If not, do you plan to be?
‘Pin It to Win It: A Marketer’s Guide to Pinterest’ breaks down the “who, why, and how of Pinterest.” The infographic starts out by taking a look at the people who pin. The breakdown is currently 87 percent female to 13 percent male, with most pinners being between the ages of 25 and 54.
So, as a marketer, why should you be on Pinterest? The infographic explains, plainly, that you should be on the site because it’s making history. “According to comScore, Pinterest hit 11.7 million unique monthly U.S. visitors in January, making it the fastest standalone site in history to cross the 10 million mark.” They also provide convincing statistics on how Pinterest is driving traffic, and list some big brands that are already on Pinterest.
Once you’re convinced, the infographic sheds some light on how you can make Pinterest work for your brand with some helpful tips, including adding ‘Pin It’ buttons to your site content, pumping up the quality of pinable content on your site, and more.
Check out the infographic and let us know what you think in the comments below. Is your company on Pinterest yet? If not, do you plan to be?
09:40 0
lundi 27 février 2012
Don’t Underestimate How Much Capital You Need To Grow
Failing to prepare a proper growth budget can have catastrophic consequences on your business. It’s very painful to set out on a growth plan only to find that you have run out of cash when you are on the cusp of achieving your goals. This happens to companies of all sizes and is most prevalent among business owners who have never managed a process of rapid growth.
When preparing your growth budget, keep in mind the following recommendations.
Your best case is not your base case
Many small business owners prepare a single revenue projection for their growth plan and calculate their cash needs based on this scenario. Some wisely add a cushion to what their projections indicate they need and feel comfortable that this amount of money will allow them to achieve their needed growth. Unfortunately, many revenue projections aren’t realistic or assume that almost everything will go as expected, something that seldom happens. When I look at a revenue projection I always ask “is it realistically possible for you to do much better than this?” If the answer is no, then I tell them that they have just shown me their best case scenario. Their base case—the realistic one—needs to be less aggressive.
Run a cost sensitivity analysis
Scenario planning is also important for projecting the costs associated with your growth. If you have been running your business for several years, then you should have a good feel for your fixed and variable costs and your projections should therefore be defensible. This confidence can lead to overreliance on the projections. Surprises on the cost side can also kill a growth plan and for this reason you need to run a sensitivity analysis.
This analysis consists of modifying your assumptions for key costs and analyzing the impact of those changes on your overall projections. It’s important to run sensitivities on all important costs and combinations of costs. What would happen to your plan if you have to change suppliers and spend 20 percent more for your raw materials? And your liability insurance rates were to double? Or what if gasoline reaches $5 per gallon as some economists predict? Your model still needs to work under these new assumptions.
Work with someone with experience
Experience is the best teacher, but not the cheapest one. Rather than “learn from your mistakes” it’s better to work with someone who has already accomplished what you are setting out to do. Make sure that someone on your team (a partner, investor, advisor or consultant) has specific experience growing your type of business to the level you want to achieve. This is the best investment you can make towards your future success.
Executing a successful growth plan is very realistic for small businesses because there really is almost unlimited opportunity relative to your starting point. But make sure you do it right and follow these recommendations.
12:33 0
How to Get the Most Out of Your Morning (Even if You're a Night Owl)
One of the simplest, surest ways to pack more productivity into your workdays is to rise early and take advantage of the extra time you gain in the morning hours. True, an extra 15 or 20 minutes of sleep might feel like it’ll be the difference between going through your day functionally or like a zombie, but if you approach the first part of your day the right way, you’ll be surprised at your focus, efficiency and get-up-and-go.
Studies show that early risers are more productive throughout the day. Plus, waking up early helps lower your stress and supplies extra time other ways too, like allowing you to beat traffic. Here are a few ways to start your mornings the right way, to lay the foundation for more dynamic days.
Eat a healthy breakfast
For generations, it’s been heralded as the most important meal of the day. Well, it’s time we listen. Studies have shown children who eat breakfast perform better at school, and it only seems natural that those results translate to adults. A combination of high-fiber and protein-filled foods (like vegetables, fruits, whole grains and eggs) will provide you the most energy and keep you full until lunch, and on your game when it comes to focusing and solving problems.
Get physical
Integrate a little bit of physical activity to your morning routine, and you'll find your energy levels on the rise—along with your productivity and general demeanor (thanks to those endorphins), too. But don't worry, it doesn't take a 10-mile run or an intense early-morning spin class to help you get a morning boost. Try biking to work instead of taking your car or public transit. Or, explore lower-impact options that are still effective, like taking a walk around your neighborhood or doing some yoga.
Pick out your clothes the night before
It's such an easy—yet often overlooked—way to streamline your morning routine. Michael Harrison at Wired names setting out his outfits the night before as one of his time-saving morning rituals. He rightly notes that even small challenges, like choosing this tie or that, can be more trying and time-consuming than they should be in the day's slow-going early hours. Raid your closet the night before to free up some valuable morning time.
Create a reason to get up early
Embracing the notion of getting up early is one thing, but getting inspired enough to actually enjoy doing it is something else. Having a reason that makes getting out of bed more worthwhile than hitting the snooze button is key. Dave Cheong, a software engineer and entrepreneur who wakes up at 5:30 a.m. every day, recommends thinking each evening about what you'd like to accomplish the following day. Be clear with yourself about what you'd like to accomplish and why it's valuable, and you'll be a more invigorated and enthusiastic early riser. Writing down your ideas can be helpful, Cheong says.
Meditate
Taking some time to center yourself can clear your head, help you to identify your workday priorities and help you cultivate a healthy approach to tackle your day. Jesse Langley at the Meditation Den says it's easy—you just need about 40 minutes of free time in the morning to do it, because it's pointless if you're rushed. That said, you’re free to blend in parts of your typical morning routine, like your must-have cup of joe, to meditation. Calm yourself, focus on your breathing and clear your mind. When your mind is empty, Langley says, start contemplating your priorities for the day, set your goals and decide how to accomplish them most effectively. As you incorporate meditation into your mornings.
So you're a night owl? You don't have to hate mornings
If you run on a more nocturnal schedule, early rising can still work for you—it just takes a little bit more work and adjustment. In order to embrace waking up early, make it part of your routine. It might be tough at first to go to bed at a set (reasonable) time, but the more you do it, the more natural it will feel.
You can help yourself fall asleep and sleep well by eating certain foods (Ecosalon recommends potatoes, bananas and yogurt as good before-bedtime foods). Relaxing activities before you turn in also help. (Dr. Joseph Mercola suggests journaling or listening to relaxing CDs.) Moving your alarm clock away from your bedside will help you start your day at the buzzer instead of snoozing away your morning, Mercola adds.
12:28 0
A Surefire Way to Drive Visitors to Your Website
While traditional public relations is still an important and relevant strategy for your company, creating an online press release can be a good way to get immediate exposure and traffic to your website. Additionally, the best press releases will offer you the possibility to be quoted or have your company’s name mentioned on many other websites as well as create dozens of backlinks (links from other websites to your website which help with search engine optimization).
Here are five tips to keep in mind when developing your small business's online press release campaigns:
1. Plug into a current conversation
People are actively searching the Internet for solutions to their problems (i.e.: how do I get more traffic to my website?) or to research a particular topic or product (i.e.: is direct mail still effective?).
One of the best ways for your website to be found online is to create a timely press release around that topic. For example, using the once trending topic on presidential candidate Rick Santorum’s sweater vest, we created a press release entitled: “Rick Santorum’s Sweater Vest Contains a Million Dollar Lesson for Entrepreneurs.”
The release was distributed using an online press release distribution service, and was read by thousands of people, shared on social media, picked up by bloggers, posted throughout several media channels around the world and instantly drove hundreds more targeted visitors to our website.
2. Do not overtly promote yourself
Media is a tool to share newsworthy information that educates, informs and entertains the public. Advertising is for promotions. It’s important not to confuse the two.
If you want your press releases to be widely distributed and liked by the press, do not overtly promote your products or services. Instead, offer timely information that is relevant to your readers. Your commentary will position you as a thought leader and an expert in your field. The result will be that prospects will visit your website to find out more about your company and its offerings.
Press releases give you the opportunity to add a quick “About” section at the footer of your release. This is your opportunity to tell the reader about you, your company and how to get more information.
3. Optimize your releases for search engines
Once submitted, press releases are instantly distributed to the search engines; however, if your press release isn’t optimized, it doesn’t matter how good the content is, nobody is going to find it.
Be sure to use a keyword rich headline. In the example above, the headline for the article “Rick Santorum’s Sweater Vest Contains a Million Dollar Lesson for Entrepreneurs” helped the press release to rank well for the trending search query “Rick Santorum’s Sweater Vest.” Have a solid headline and tastefully incorporate your keywords inside of the release as well.
Using a keyword tool such as Google Trends will help you identify what topics are trending.
4. Be credible
The best press releases include a quote from you or the public face of your company (usually in the second paragraph, the first paragraph details why the press release is newsworthy). It also makes relevant use of statistics, survey results and applicable studies to establish additional credibility and enhance your position as an authority.
It’s important to note that online and offline press releases have different purposes and produce different results. Online press releases are designed to rank high in the search engines with the intent of directing readers to your website. Offline press releases are distributed directly to media outlets with the purpose of getting a phone, radio or television interview for a larger (possibly featured) story about you or your company. Credibility is key for either approach.
5. Stay in front of the media
The more frequent and consistent your press releases, the more the media will recognize your name and begin to pay attention to your message. Submitting a press release with an ideal goal of once per week (or a minimum of once per month) is a good general guideline.
Once you submit a press release, contrary to what you might read elsewhere, you do not want to follow up with reporters unless you already have a pre-existing relationship with them. Reporters are busy people and can receive upwards of hundreds of press releases in a single day and phone calls are often seen as a disturbance than a welcomed gesture.
There are many online distribution services to consider when submitting your release. The most popular fee-based distribution services are PR Newswire, PR Web and BusinessWire. They will offer you the widest distribution to thousands of journalists and will increase your chances of additional distribution through national online and offline media. Other free services include i-Newswire, PR Log, and 24-7 Press Release.
Remember, reporters are always looking for stories that are interesting and engaging to the public. If you help the media by creating good content for their readers, they will help you obtain additional exposure. It’s a win/win for everyone.
12:23 1
Nokia 808 PureView Has a Monster 41-Megapixel Camera
You read that right, 41 megapixels – Nokia has made this happen by combining Carl Zeiss optics and Nokia-developed pixel over-sampling technology. High megapixel count does not equal quality photos, of course – we’re looking forward to seeing how PureView tech works in real life.
Of course, the PureView technology will be coming to upcoming Nokia phones as well, so get used to phones having crazy megapixel numbers in the near future.
The 808 PureView also features something called Rich Recording, which lets you record “crisp, clear audio (…) up to a thumping 140 decibels,” says Nokia.
The rest of the specs mostly spell mid-range: a single core 1.3 GHz CPU, a 4-inch, 360 x 640 pixel screen, 512 MB of RAM and 16 GB of storage.
The device will retail for 450 euros, hitting the market in May.
And, going back to the question we asked at the beginning – whether Symbian is dead, as many have predicted – Nokia declined to say. In any way, even if 808 PureView is the last Symbian we see, at least the PureView technology will live on in other handsets.
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src:http://mashable.com
08:42 1
Hands On With the Samsung Galaxy Note 10.1
Samsung Galaxy Note 10-1 Android 4 Interface
Samsung Galaxy Note 10-1 Edge
Samsung Galaxy Note 10-1 Back
Samsung Galaxy Note 10-1 is Thin
Samsung Galaxy Note 10-1 Stylus
Samsung Galaxy Note 10-1 Marking up Document
Samsung Galaxy Note 10-1 Drawing with Paint Tool
Samsung Galaxy Note 10-1 Drawing with Pen Tool
BARCELONA: Samsung’s newest 10.1-inch tablet, the Galaxy Note 10.1,
is thin, light and powerful, but it’s also among a rather rarefied — but
growing — group of stylus tablets. Like its little sibling, the 5.3-inch Samsung Galaxy Note, the new tablet
features a Wacom digitizing tablet interface and stylus. Unlike the
smaller notepad, the 10.1 stylus does not slip inside the slate. It’s
also kind of fun to use.
We got to spend a little time with the 1.29 lb. tablet and found it comfortable to hold (it’s 8.9mm thick) and responsive. Using the stylus is not exactly like using one with an Apple iPad. The big difference here is that the Notepad 10.1’s screen is pressure-sensitive, so your line weight can vary — if you’re drawing. It’s also notable that Samsung has already updated its pen technology to recognize even more degrees of pressure than you could on the original Notepad.
Inside the Android 4.0 device is a dual-core 1.4GHz mobile CPU, a 3-megapixel camera on the back and a 2 megapixel camera on the front. The device, though, is also packed with a bunch of pen-ready software, including the just-announced Adobe PhotoShop Touch, and a bunch of S-Pen Samsung apps.
We tried out the S-Note app, where we could mark up documents and draw images from scratch. Samsung warned us that while the hardware was final, the software was not. Even so, drawing on the tablet felt good and the Notepad 10.1 had no trouble keeping up.
Other notable features include a micro-SD card slot, full HD video support and the ability to work with other Wacom digitizing pens.
Samsung execs said the tablet will ship globally with HSPA+ (no LTE for now) and Wi-Fi — as well as a Wi-Fi-only version — some time in Q2. Pricing has not yet been set.
We got to spend a little time with the 1.29 lb. tablet and found it comfortable to hold (it’s 8.9mm thick) and responsive. Using the stylus is not exactly like using one with an Apple iPad. The big difference here is that the Notepad 10.1’s screen is pressure-sensitive, so your line weight can vary — if you’re drawing. It’s also notable that Samsung has already updated its pen technology to recognize even more degrees of pressure than you could on the original Notepad.
Inside the Android 4.0 device is a dual-core 1.4GHz mobile CPU, a 3-megapixel camera on the back and a 2 megapixel camera on the front. The device, though, is also packed with a bunch of pen-ready software, including the just-announced Adobe PhotoShop Touch, and a bunch of S-Pen Samsung apps.
We tried out the S-Note app, where we could mark up documents and draw images from scratch. Samsung warned us that while the hardware was final, the software was not. Even so, drawing on the tablet felt good and the Notepad 10.1 had no trouble keeping up.
Other notable features include a micro-SD card slot, full HD video support and the ability to work with other Wacom digitizing pens.
Samsung execs said the tablet will ship globally with HSPA+ (no LTE for now) and Wi-Fi — as well as a Wi-Fi-only version — some time in Q2. Pricing has not yet been set.
08:08 0
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