Non-Scientists Use Business Savvy to Launch Med-Tech Product

Rebecca Griffin and Teresa Garland had a great idea for a home-health product but they had no scientific background. That didn't stop them.
In 2005, the two Dallas friends were chatting about a friend who was pregnant. She had two girls already and really wanted a boy. An expectant mom can find out the gender of the fetus with the first sonogram, usually at about 18 weeks. But there's a curiosity gap between the first home pregnancy test and that sonogram.
"We said, 'Gosh, you would think there would be a way to tell by the urine whether it's a girl or a boy,'" Griffin says. "How cool would that be?"
Some Internet research turned up an interesting bit of folklore. In the 17th century, women had a fairly reliable test involving grains of wheat and barley. It piqued their interest enough to look for a lab that would work with them.
They were not scientists, but they did know business. Griffin was a partner in a commercial real estate firm. Garland was a business-development consultant for PwC. They called on friends and contacts for referrals.
The search took them to San Francisco, where they found a company known for its quality skin products. It had the expertise and the vision to help them.
"We were on a fast track to get a product developed," Griffin says. "We felt like speed to market was important. We couldn't believe no one had done this before."
In addition to developing a reliable test, the lab had to figure out which week of pregnancy would produce accurate results. It had to keep track of each sample and match it to the sonogram and the gender of the resulting baby.
The lab went down many dead ends, but the biggest challenge was getting enough of "solution," or the urine of pregnant women. It developed a special cup for the solution samples, plus all the packaging and directions.
The two women tried doctors' offices and approached women in malls and offered them $20 to pee in a cup. Finally, they spread the word through churches and schools. Many women began dropping off samples in the mailbox.
"We did a lot of brainstorming and whiteboarding," Garland says. "How do you find the right jar [for the kit]? How do you design your box? Do we need instructions? A syringe? It gets complicated."
Ironically, it took about nine months to create the IntelliGender test. Independent testing facilities have rated it 85 percent accurate.
Both women were still working full-time, investing their own money in the company when the product launched with Internet sales in 2006.
As the orders for the kit increased, with CVS and Walgreens carrying it, Garland and her husband went to work at IntelliGender in 2009 to manage the volume. Griffin kept her job but participated as a full partner in the LLC. The company expanded to Australia and then to 23 other countries.
The kit now retails for $35. The most expensive part of the kit is the syringe for dropping a sample onto the tester—it was the only imported item. To date, the company has sold more than 500,000 kits worldwide.
IntelliGender also sells IntelliCeuticals, natural remedies to support the health of pregnant women and babies. The company aims to bring more complementary products to market.
Looking back, Garland thinks that the partners' business expertise more than made up for their lack of scientific training.
"We both had marketing [experience]. Rebecca had contract negotiations and I had finance and consulting. My husband was IT, manufacturing and logistics," she says. "A lot of inventors have the opposite scenario.
"But if you spend your whole time in the lab, you have no exposure to business. I think that was key to our success. We had the background of how to make it happen."
Griffin agrees. "You can outsource anything you need," she says. "In fact, it's highly unusual that anyone would have all the skill sets you need to develop a product. Tenacity and ambition are the mothers of invention."
Photo credit: Courtesy subject

12:40 by Robert dawne · 0

How to Get the Most Out of Your Morning (Even if You're a Night Owl)

Most people have said it, heard it or thought it on a daily basis: there’s just not enough time in the day to get everything done. And while running a small business is a hectic time- and energy-intensive endeavor, there are ways to plan better and maximize the time you have.
One of the simplest, surest ways to pack more productivity into your workdays is to rise early and take advantage of the extra time you gain in the morning hours. True, an extra 15 or 20 minutes of sleep might feel like it’ll be the difference between going through your day functionally or like a zombie, but if you approach the first part of your day the right way, you’ll be surprised at your focus, efficiency and get-up-and-go.
Studies show that early risers are more productive throughout the day. Plus, waking up early helps lower your stress and supplies extra time other ways too, like allowing you to beat traffic. Here are a few ways to start your mornings the right way, to lay the foundation for more dynamic days.
Eat a healthy breakfast
For generations, it’s been heralded as the most important meal of the day. Well, it’s time we listen. Studies have shown children who eat breakfast perform better at school, and it only seems natural that those results translate to adults. A combination of high-fiber and protein-filled foods (like vegetables, fruits, whole grains and eggs) will provide you the most energy and keep you full until lunch, and on your game when it comes to focusing and solving problems.
Get physical
Integrate a little bit of physical activity to your morning routine, and you'll find your energy levels on the rise—along with your productivity and general demeanor (thanks to those endorphins), too. But don't worry, it doesn't take a 10-mile run or an intense early-morning spin class to help you get a morning boost. Try biking to work instead of taking your car or public transit. Or, explore lower-impact options that are still effective, like taking a walk around your neighborhood or doing some yoga.
Pick out your clothes the night before
It's such an easy—yet often overlooked—way to streamline your morning routine. Michael Harrison at Wired names setting out his outfits the night before as one of his time-saving morning rituals. He rightly notes that even small challenges, like choosing this tie or that, can be more trying and time-consuming than they should be in the day's slow-going early hours. Raid your closet the night before to free up some valuable morning time.
Create a reason to get up early
Embracing the notion of getting up early is one thing, but getting inspired enough to actually enjoy doing it is something else. Having a reason that makes getting out of bed more worthwhile than hitting the snooze button is key. Dave Cheong, a software engineer and entrepreneur who wakes up at 5:30 a.m. every day, recommends thinking each evening about what you'd like to accomplish the following day. Be clear with yourself about what you'd like to accomplish and why it's valuable, and you'll be a more invigorated and enthusiastic early riser. Writing down your ideas can be helpful, Cheong says.
Meditate
Taking some time to center yourself can clear your head, help you to identify your workday priorities and help you cultivate a healthy approach to tackle your day. Jesse Langley at the Meditation Den says it's easy—you just need about 40 minutes of free time in the morning to do it, because it's pointless if you're rushed. That said, you’re free to blend in parts of your typical morning routine, like your must-have cup of joe, to meditation. Calm yourself, focus on your breathing and clear your mind. When your mind is empty, Langley says, start contemplating your priorities for the day, set your goals and decide how to accomplish them most effectively. As you incorporate meditation into your mornings.
So you're a night owl? You don't have to hate mornings
If you run on a more nocturnal schedule, early rising can still work for you—it just takes a little bit more work and adjustment. In order to embrace waking up early, make it part of your routine. It might be tough at first to go to bed at a set (reasonable) time, but the more you do it, the more natural it will feel.
You can help yourself fall asleep and sleep well by eating certain foods (Ecosalon recommends potatoes, bananas and yogurt as good before-bedtime foods). Relaxing activities before you turn in also help. (Dr. Joseph Mercola suggests journaling or listening to relaxing CDs.) Moving your alarm clock away from your bedside will help you start your day at the buzzer instead of snoozing away your morning, Mercola adds.

12:28 by Robert dawne · 0