A Step by Step Guide to Social Media Success [Infographic]

There are a lot of ways to begin planning your social media campaign, but our friends at Simply Business have put together a really cool step by step guide to figuring out which platforms and accounts you want to use on your way to social media success.  The steps are easy, you start at the “Start”, and you move through the chart answering yes or no — games always make decisions a whole lot more fun.

The infographic is below, and while it may not highlight specific details in each case, it points out the various questions you need to be asking yourself before you just set up a Facebook Page and press “publish”.  Have you asked yourself about your monitoring tools or content strategies?  What’s your company’s social media policy?  Have you built a team to help ensure you’re always available for the inevitable crises that social media will pass your way?

 Click image to open interactive version (via Simply Business).


Planning, social media marketing, social, social commerce, social media, social media best practices, 

10:11 by Robert dawne · 0

The Marketer’s Guide To Pinterest [Infographic]

Pinterest, the visual social network that lets users “pin” images they like from around the web to virtual pin boards, is stacking up to be one of the fastest growing social sites of all time.  With more and more people joining Pinterest every day, it’s becoming impossible for marketers to ignore the Pinterest phenomenon.  But how can marketers get in on this?  A new infographic from MDG Advertising takes a deeper look.

‘Pin It to Win It: A Marketer’s Guide to Pinterest’ breaks down the “who, why, and how of Pinterest.”  The infographic starts out by taking a look at the people who pin.  The breakdown is currently 87 percent female to 13 percent male, with most pinners being between the ages of 25 and 54.
So, as a marketer, why should you be on Pinterest?  The infographic explains, plainly, that you should be on the site because it’s making history.  “According to comScore, Pinterest hit 11.7 million unique monthly U.S. visitors in January, making it the fastest standalone site in history to cross the 10 million mark.”  They also provide convincing statistics on how Pinterest is driving traffic, and list some big brands that are already on Pinterest.
Once you’re convinced, the infographic sheds some light on how you can make Pinterest work for your brand with some helpful tips, including adding ‘Pin It’ buttons to your site content, pumping up the quality of pinable content on your site, and more.
Check out the infographic and let us know what you think in the comments below.  Is your company on Pinterest yet?  If not, do you plan to be?

09:40 by Robert dawne · 0

Social Commerce [VIDEO]

"Social Commerce" is the new phrase that describes the blending of digital trends of social media and e-commerce. We caught up with some industry experts at the forefront of this emerging market at Business Insider's Social Commerce Summit. Find out how discovery, community and adaptability are helping small business maximize on social commerce.

07:03 by Robert dawne · 0