Google+ Local Unlocks the Power of Zagat

Google+ rolled out on Wednesday a new ‘Local’ tool that allows users to share and find information about nearby places — from museums and spas to restaurants and hotels. In addition to tapping a user’s network or “Circles,” the new service also incorporates information from Zagat, which Google bought last year.
The new “Local” tab, located on the right-hand side of Google+, encourages users to learn more about the places around them. For example, by searching for a restaurant or store through the tab, a Google+ page will appear with photos, as well as Zagat scores and summaries, reviews from people you know and other information such as addresses and hours of business.

Google is leveraging its acquisition of Zagat in September 2011 to bring more than 35,000 reviews and scores across 100 countries to the Google+ community. The latest “Local” effort is a year in the making, according to Google.
“This takes any place that your friends have touched and provides you with interesting and relevant search results,” Avni Shah, director of product management at Google, told Mashable. “You can also filter based on aspects that might be important, such as ‘People Like You’ and really give you the information you need from the people you trust.”


When logged in to Google+, this information will appear in Google searches and via Google Maps and mobile. The capability is only available for Android phones now, but Google said it will roll out to iOS devices soon.
Those not signed in to Google+ will still see Zagat reviews and recommendations pop up while doing a search, but only users who are signed in will gain a deeper look at where their friends like to dine or restaurants that might be a best match for your taste.
“Since your friends haven’t always been to the places you want to go, if you are going to London or Bangkok, Google+ Local will look at places you have rated highly before and make similar recommendations,” Shah said.
Want to make a reservation after oogling your friends’ favorite spots? You can do that too, thanks to Google+ Local’s integration with Open Table.
“We want to build a community based on a sense of trust, and we will continue to roll out new features and tools that reinforce that that concept,” Shan said.