Bing Takes on Google With Simple New Design

Microsoft’s search engine Bing has done some heavy spring cleaning as a part of an effort to de-clutter its search result pages — and the new design looks a lot like Google.
Bing rolled out a new look that is designed to help users get results faster than ever. But the seamless design bears a striking resemblance to Google Search’s simple layout. See below.

 

“Over the past few months, we’ve run dozens of experiments to determine how you read our pages to deliver the link you’re looking for,” Sally Salas, principal group program manager at Bing, said on its official blog. “Based on that feedback, we’ve tuned the site to make the entire page easier to scan, removing unnecessary distractions, and making the overall experience more predictable and useful.”

In addition to faster page-load times and more relevant search results, Bing tightened the header and removed the “left rail” related-search section, making it easier to find the information and links you want.
It also enlarged the space between lines to increase readability and optimize the page for touch devices.
Bing said it is working on updating its search page even more in the future.
“We’re not finished, ” Salas wrote. “Today, we’re also testing out some new ideas for the homepage, including a larger version of the popular daily image. If you happen upon the homepage changes, please let us know what you think.”
What do you think of Bing’s new search results page? Do you think the site looks too much like Google? Let us know in the comments.