mercredi 28 mars 2012
7 Steps to a Simple Social Media Strategy
If you do a search on social media, social media strategy or social
media for small biz, you'll get millions of results. 14,753,645 to be
exact. I counted.
Okay, just kidding.
What's not a joke is how important and how overwhelming social media can
be for small business. It can provide the leverage to move a company
from...
09:50 0
Should You Focus on Facebook or Twitter?
A new poll of small-business owners found that entrepreneurs ranked their time as their business's most valuable asset (yes, even ahead of their computers).
So with time scarce, and with business owners performing multiple
roles, something has to give. Should it be Facebook or Twitter?
(Sproutsocial, a startup that builds social...
09:46 0
Is Print Marketing Obsolete in the Digital Age?
Mobile technology makes it easier for sales representatives to carry a
vast array of sales collateral. And many small businesses are shying
away from print materials as a way to cut costs and lessen their impact
on the carbon footprint.
Glossy, detailed marketing pieces have given way to digital
presentations on tablets and laptops....
09:36 0
Tumblr Hits 20 Billion Total Posts
Tumblr has hit a major milestone — 20 billion posts — a huge increase from the 12 billion posts figure it reached in November.
“Forgot to make a big deal of this earlier, but Tumblr crossed the
20-billion-post mark Monday night,” said a tweet from the official
Tumblr account, with a link to Tumblr’s About page, which sports a counter...
09:20 0
Financial Times Unveils 70-Foot Interactive Wall in Grand Central Terminal
The Financial Times took the wraps off it’s latest U.S.
marketing campaign in New York’s Grand Central Terminal Tuesday. The
exhibit and accompanying campaign, which boasts both online and offline
components, highlights the publication’s growing investment in data
journalism.
Between now and Thursday, those passing by are invited...
08:56 0
mardi 27 mars 2012
How to Master Online Marketing
In today's world, where consumers live on their laptops and mobile
devices, most small businesses know the importance of online marketing—a
valuable and often cheaper way to reach customers.
"When done well, online marketing can save failing businesses, create
profitable new opportunities, and find talent for both small businesses
...
12:49 0
4 Big Business Secrets for Finding New Customers
Let’s face it: most big companies aren't known for being
trendsetters. But they are pioneers when it comes to finding new
customers. Because large companies operate on such a large scale,
mistakes can be very costly. This forces them to carefully choose,
refine and innovate to find the best sales techniques. Here are four big
...
12:27 0
Facebook on New Timeline Apps: ‘We’re Going To See the Next Pinterest’
Facebook’s Open Graph has made it possible for developers of all
sizes to tap into Facebook’s Timeline and post when their members listen
to songs, browse for images, or read stories. Facebook’s Malorie Lucich
told Social Times, “It’s a huge opportunity for startups. I think we’re
going to see the next Pinterest come up through these...
11:23 0
How Is Social Media Evidence Used In Divorce Cases? [Infographic]
A new trend is emerging within the realm of family law—lawyers are
turning to social media sites like Facebook, Twitter and YouTube to help
them with their cases. An exclusive infographic provided by California Divorce Attorneys takes a deeper look at this trend.
The infographic, ‘How Family Law Attorneys Use Social Media Evidence...
11:07 0
Viralheat Adds Social Media Publishing With Version 2.0,
Viralheat is launching version
2.0 of its social media tools today, an upgrade that takes the product
beyond the standard monitoring and listening.
One of the biggest changes in version 2.0 is a new feature that
Viralheat is calling engagement, and which basically means you can post
comments to Facebook and Twitter directly from...
10:30 0
Sony Shakes Things Up Under New CEO, Reorganizes For The Post-PC Era
Sony enters a new era April 1st. On that day Kazuo Hirai will replace
Sir Howard Stringer as Sony’s president and CEO. The challenges ahead
are massive; Sony is facing a financial and organizational calamity.
Sony is simply too big and has fallen too far and Hirai is tasked to
bring Sony back to glory.
Sony just announced a new corporate...
09:18 0
vendredi 23 mars 2012
LinkedIn Chairman Sells Small Stake of Facebook Stock
Bloomberg is
reporting that Reid Hoffman, the visionary CEO of LinkedIn, is selling
some of his Facebook stock that he had purchased as an early investor in
the social network. It only represents a minority of his overall share
in the company, and he claims it is part of a “general diversification
strategy.” This makes...
16:48 0
Employee Passwords Are None of Your Business, Says Facebook
If the growing number
of companies and law enforcement agencies asking job applicants for
Facebook passwords was encouraging you to do the same, think again.
Facebook Friday issued a warning to employers that requesting
passwords is an invasion of privacy that opens companies to legal
liabilities.
The world's largest social network...
16:42 0
lundi 19 mars 2012
Why Apple Is Giving Cash Back to Shareholders
Apple on Monday announced a solution
to an enviable problem: Too much cash. But does giving money back to
shareholders in the form of dividends make sense? Why not hoard it?
There are several reasons Apple is giving dividends, but the primary
one is that investors feel they have a right to some of Apple’s $100
billion. “People expect...
09:15 0
4 Things Apple Should Have Done With Its Billions
Apple’s announcement
that it will spend $45 billion in the next three years on a dividend
and share buyback has already sent the company’s stock soaring in
pre-trading, but was it the best possible course of action?
The Cupertino company’s decision was an obvious one — its $97 billion
cash hoard was becoming a burden, and a combination...
08:38 0
dimanche 18 mars 2012
DIY SEO Startup BrandYourself Has Nearly 6,000 Sign-Ups
BrandYourself made the famous startup pivot earlier this month, and now it’s sharing some data about the initial results.
The company started out as a way for people to control the impression they made online,
both through search results and on social networks. It even recommended
articles that you could read and share in your chosen...
11:30 1
Wife of Army Sergeant Accused of Killing 16 Afghan Civilians Ran a Blog
The wife of a solider accused of killing 16 Afghan civilians kept a
blog, wherein she shared the sadness of living thousands of miles from
her husband while raising two children as well as excitement about
adventure the future might bring.
Details about Army Staff Sgt. Robert Bales, who was recently jailed,
transferred from Afghanistan...
11:07 0
Women in Tech to Watch
MSNBC's Your Business: Top Five
Female entrepreneurs are leaving their mark on all
different industries. Here are five women to watch in the world of tech
courtesy of Inc.com.
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08:48 0
New Ways to Fund Your Startup [VIDEO]
MSNBC's Your Business:
Where's the Money?
It's not easy to go to the bank and get a loan these days.
If you're looking to secure some funding for your startup, there are
some options you may not have considered. Venture attorney Jennifer Hill
has tips for new ways to find money.
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08:06 0
samedi 17 mars 2012
New Facebook App Suite Turns Brand Pages Into Crowdsourcing Hubs
Name: Napkin Labs
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.
Quick Pitch: Napkin Labs makes interactive marketing tools for Facebook.
Genius Idea: A suite of customized apps...
19:22 0
How Booze Goes Social for Saint Patrick’s Day
Saint
Patrick’s Day is known for heavy boozing, and major Irish brands like
like Guinness, Jameson and Baileys are taking the annual opportunity to
full marketing advantage.
Thanks to digital and social media, these beverage companies have
devised innovative ways to make consumers feel a part of the party
without...
19:11 0
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