Path Apologizes, Deletes All Address Book Data

Dave Morin, the CEO of beleaguered social network Path, posted an apology today addressing the recent controversy over how the app accesses information on a user’s phone. Saying the the company made a mistake, Morin promises Path has purged all address-book data from its servers.
In the blog post, titled simply “We are sorry,” Morin says Path values its users’ trust more than anything, which is why the company opted to delete the “entire collection” of user-uploaded contact information. (The full text is below.)
“We made a mistake,” Morin writes. “Through the feedback we’ve received from all of you, we now understand that the way we had designed our ‘Add Friends’ feature was wrong. We are deeply sorry if you were uncomfortable with how our application used your phone contacts.”
In the apology, Morin reiterated that Path takes the storage and transmission of personal information “very, very seriously” and said the data was used only as a friend-suggestion tool and to notify users when contacts joined the network. Morin says the information was always encrypted during transmission and stored on Path’s servers using “industry standard firewall technology.”


In an update to the iOS app, which is now available on the App Store, Path version 2.0.6 will prompt users to opt in or out of sharing their phones’ contacts with the app. As before, if users change their minds, they can email Path’s customer service department and the company promises to delete the information from its servers.
After downloading the update, the app will prompt you to let it access your address-book data with the following screen:

The whole controversy mirrors similar privacy issues that arose around Facebook, specifically the gathering of user information and how the social network shares that data with third parties such as advertisers. Those issues eventually led to an FTC investigation of Facebook, which ended with a settlement last year in which the company submitted itself to regular privacy audits.
Has Path done enough to put this controversy to rest? Let us know what you think of the company’s apology and remedy in the comments.
Here’s the full text of Path’s apology:

We are sorry.

We made a mistake. Over the last couple of days users brought to light an issue concerning how we handle your personal information on Path, specifically the transmission and storage of your phone contacts.
As our mission is to build the world’s first personal network, a trusted place for you to journal and share life with close friends and family, we take the storage and transmission of your personal information very, very seriously.
Through the feedback we’ve received from all of you, we now understand that the way we had designed our ‘Add Friends’ feature was wrong. We are deeply sorry if you were uncomfortable with how our application used your phone contacts.
In the interest of complete transparency we want to clarify that the use of this information is limited to improving the quality of friend suggestions when you use the ‘Add Friends’ feature and to notify you when one of your contacts joins Path––nothing else. We always transmit this and any other information you share on Path to our servers over an encrypted connection. It is also stored securely on our servers using industry standard firewall technology.
We believe you should have control when it comes to sharing your personal information. We also believe that actions speak louder than words. So, as a clear signal of our commitment to your privacy, we’ve deleted the entire collection of user uploaded contact information from our servers. Your trust matters to us and we want you to feel completely in control of your information on Path.
In Path 2.0.6, released to the App Store today, you are prompted to opt in or out of sharing your phone’s contacts with our servers in order to find your friends and family on Path. If you accept and later decide you would like to revoke this access, please send an email to service@path.com and we will promptly see to it that your contact information is removed.
We care deeply about your privacy and about creating a trusted place for you to share life with your close friends and family. As we continue to expand and grow we will make some mistakes along the way. We commit to you that we will continue to be transparent and always serve you, our users, first.
We hope this update clears up any confusion. You can find Path 2.0.6 in the App Store here.
Sincerely,
Dave Morin
Co-Founder and CEO